Case Study

For over 135 years, Avon has been a pioneer in beauty, empowering women through economic opportunity. While the brand built its legacy through door-to-door sales and in-home beauty consultations, today’s shoppers are online—forcing Avon to adapt its direct-selling model for the digital age.

‍

However, with millions of site visitors and an extensive email program, reaching the right shoppers at the right time without disrupting operations was a challenge. Avon needed a way to replicate that personal connection in the digital space, re-engage high-intent shoppers, and drive incremental revenue all while complementing existing marketing strategies.