Case Study

The online sports and fitness industry has been on the rise for the last few years. More and more people are purchasing sports equipment and fitness apparel online and even joining online health programs through e-commerce sites. It is no secret the pandemic had a hand in some of these trends with online fitness equipment sales. In fact, due to gym closures caused by the pandemic, fitness equipment sales increased by 130% (NPD). This leading online sporting goods brand was determined to optimize its website's revenue with the uptick of interested shoppers they have been receiving.

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