Did you know that for every dollar you spend on email marketing, you can expect $42 worth of return? A 4,200% ROI is mostly unheard of on any other marketing channel.

Why Email Marketing Is An Incredibly Important Channel

Did you know that for every dollar you spend on email marketing, you can expect $42 worth of return? A 4,200% ROI is mostly unheard of on any other marketing channel.

Email marketing is effective for a few reasons.

There are more than 4.2 billion email users, so there’s a great chance your shopper is one of them. Spam, scams and an overload of messages can easily clutter an inbox. But, people still  overwhelmingly prefer emails as the way to hear from brands. This even included Generation Z, which has a reputation of not using email.

When done well, email marketing can be an effective way to increase sales for your ecommerce store. Let’s go over a few strategies and practical tips you can use in your ecommerce email marketing.

3 Ways To Use Email Marketing To Boost Your Sales

Stop Abandoned Carts With Email Marketing  

Roughly 70% of all online shopping carts are abandoned each year. That means all the hard work you’ve done to get the shopper to know you exist, visit your site and add a product to their cart could go to waste.

Thankfully, that abandoned cart isn’t the end of that sale. Research suggests that 74% of those who abandoned online shopping carts can be persuaded to complete their transaction. That’s where your email marketing comes into play.

Every ecommerce store should have abandoned cart email campaigns ready to go. You should set up at least one campaign that provides a reminder to the shopper that they didn’t complete their purchase. You should also have an abandoned cart email campaign that provides a discount for completing that purchase. After all, a discounted sale is still better than no sale at all.

Of course, you’ll need to know your customer’s email to reach them with those abandoned cart emails. For logged-in shoppers, that is straightforward. You can also lean on innovative tools like SafeOpt to reach abandoned cart shoppers who you don’t have in your email database.

When an eligible shopper abandons their cart, SafeOpt can send them an email with a discount to nudge them to complete the purchase. It’s designed to protect the shopper’s privacy and data, and is fully compliant with all email regulations. Best of all, SafeOpt uses a Cost Per Acquisition pricing model, so you only pay for successful conversions.

Personalize Your Emails

Do you want the same message everybody gets or do you want messages to feel like they’re crafted specifically for you? Most people prefer the latter and there’s data to back it up: research shows that personalized emails lead to 6X the revenue than non-personalized email messages.

Your shoppers will be 26% more likely to open your emails if you include a personalized subject line. That personalization could be as simple as adding their first name or their recent purchase to the subject line.

You can get more sophisticated with personalization in your email campaigns, of course. Use as much first-party data as you can to better hone in the messaging in your emails for the specific shoppers you’re reaching. This could be based on their wishlists, their demographics, their location and more.

Every bit of personalization will help and will ultimately help you drive more sales.

Add Interactivity To Your Emails

The average person receives over 100 emails a day. That’s a lot of noise to break through. One great way to stand out from the crowd is by adding interactive elements to your ecommerce emails.

You can do this without having to retool your entire email system, too. Including things like GIFs in your emails, videos (or images of videos with a play button that launch to a landing page), countdown timers or even a single-survey question with visual answers can go a long way toward making readers think your emails are interactive.

In a sea of bland emails, adding interactivity or the semblance of interactivity to your emails will help your brand break through the noise.

Final Thoughts  

For most people, thinking about email marketing just isn’t as exciting as things like exploring the metaverse or unlocking how to post on that hot, new social media app. But, if you follow some of the strategies outlined in this post, you’ll see how email marketing can drive meaningful revenue for your business.

And growing your business is always exciting.

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